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Mixpanel is a leading user behavior analysis solution for product teams. Kameleoon uses Mixpanel’s native Experiments module, letting you analyze any campaign’s impact via Kameleoon in the Mixpanel native interface for experiments.
To target Kameleoon visitors based on Mixpanel cohorts instead, see Mixpanel cohorts.
Key benefits:
  • Observe how your Kameleoon campaigns impact how users interact with your websites.
  • Easily identify and replicate effective A/B tests and personalizations.
  • Focus on your segments’ most relevant behavioral characteristics and quickly find new insights to advance your testing roadmap.

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Send your Kameleoon campaigns events data to your Mixpanel dashboards

With the Kameleoon/Mixpanel bridge, you can retrieve data from your Kameleoon personalizations and experiments (exposure events) on your Mixpanel platform.

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Enable Mixpanel integration in Kameleoon

To use Mixpanel, you must activate it in the Integrations page. To do this:
  1. Log in to the Kameleoon app.
  2. Click Admin > Integrations > Install the tool.
  3. Select the projects on which you want to configure Mixpanel.
  4. Click Validate.
You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool.
Kameleoon automatically sends campaigns’ exposure events to Mixpanel.
If you need to change the behavior of Kameleoon’s native bridge, you can create a custom analytics bridge and use the Mixpanel sample code on Kameleoon’s Github repository.

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Associate Mixpanel as reporting tool in a Kameleoon campaign

You can associate Mixpanel with a campaign in the campaign creation page. Select it from the list of REPORTING TOOLS.
Kameleoon will automatically transmit the data (Experiment name and Variant name) to Mixpanel using the Mixpanel Experiment API.