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Glassbox delivers digital experience analytics for web and mobile applications, helping you boost revenue, profitability, and customer loyalty through optimized digital journeys. This integration lets you bring your Kameleoon data into Glassbox, where you can use session replays, struggle scores, and interaction maps to design experiments and personalizations that boost conversions.
This method sends identified A/B test events directly from Kameleoon to Glassbox when a Kameleoon campaign exposes a visitor.
With the Glassbox integration, you can evaluate the impact of your Kameleoon tests and personalizations directly in Glassbox using the native A/B testing filter.

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Activate Glassbox in Kameleoon

  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the recommended Glassbox integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Glassbox.
  6. Click Install.
The configuration panel will close. You will see the Glassbox integration appear in the Installed tab.

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Associate Glassbox with a Kameleoon campaign

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In the Graphic/Code editor

  1. Click Integrations in the finalization flow.
  2. Select Glassbox (recommended by Glassbox).
The summary pop-in will mention Glassbox before your experiment goes live. Kameleoon will automatically transmit experiment data to Glassbox, and you can view your results directly in the tool.

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On the personalization creation page

Just like with A/B testing, you can choose Glassbox (recommended by Glassbox) as the reporting tool for a personalization.

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On the Results page

Once you set Glassbox as a reporting tool for an experiment, you can select (or deselect) it via the Kameleoon Results page. To do this:
  1. Click the three-dots menu > Experiment configuration.
The Experimentation configuration sidebar opens and lists the tools associated with your experiment under Reporting tools.
  1. Click Edit.
You are then redirected to the finalization flow where you can select or deselect Glassbox (recommended by Glassbox). Click Save to finalize your changes.

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On a feature flag

Learn how to manage third-party analytics integrations here.

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Analyze your Kameleoon campaigns in Glassbox

Kameleoon will automatically send the Experiment name, Personalization name, and Variant name to Glassbox. You can then use the A/B test filter in Glassbox to identify which campaign performs better.