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Glassbox delivers digital experience analytics for web and mobile applications, helping you boost revenue, profitability, and customer loyalty through optimized digital journeys. This integration lets you bring your Kameleoon data into Glassbox, where you can use session replays, struggle scores, and interaction maps to design experiments and personalizations that boost conversions.
This method sends identified A/B test events directly from Kameleoon to Glassbox when a Kameleoon campaign exposes a visitor.
With the Glassbox integration, you can evaluate the impact of your Kameleoon tests and personalizations directly in Glassbox using the native A/B testing filter.

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Activate Glassbox in Kameleoon

  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the recommended Glassbox integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Glassbox.
  6. Click Install.
The configuration panel will close. You will see the Glassbox integration appear in the Installed tab.

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Associate Glassbox with a Kameleoon campaign

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In the Graphic/Code editor

  1. Click Integrations in the finalization flow.
  2. Select Glassbox (recommended by Glassbox).
The summary pop-in will mention Glassbox before your experiment goes live. Kameleoon will automatically transmit experiment data to Glassbox, and you can view your results directly in the tool.

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On the personalization creation page

To select Glassbox (recommended by Glassbox) for a personalization, go to the Integrations tab in the finalization flow, and click Activate next to Glassbox (recommended by Glassbox).

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On the Results page

Once you set Glassbox as a reporting tool for an experiment, you can select or clear it via the Results page. To do this:
  1. Click the three-dots menu next to the Export button.
  2. Click Experiment configuration (Open configuration for personalization). A side menu appears.
  1. In the Reporting tools section, click Edit. The Finalization page opens.
  2. On the Finalization page, click Integrations.
  3. Click Activate next to Glassbox (recommended by Glassbox).
  4. To save this step, click Next.

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On a feature flag

To add Glassbox to a feature flag:
  1. Click Edit on the feature flag you want to track.
  2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
  3. Toggle Glassbox on for Delivery rules, Feature experiments, or both.
Learn how to manage third-party analytics integrations

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Analyze your Kameleoon campaigns in Glassbox

Kameleoon will automatically send the Experiment name, Personalization name, and Variant name to Glassbox. You can then use the A/B test filter in Glassbox to identify which campaign performs better.