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M-Pathy is a digital experience platform focused on understanding and optimizing user interactions on websites and digital platforms. It provides tools and solutions to help users improve customers experiences and increase conversions. With this integration, you can seamlessly connect Kameleoon with M-Pathy to:
  • Send Kameleoon data to M-Pathy.
  • Analyze the impact of experiments in M-Pathy.
  • Analyze a campaign’s performance in M-Pathy report and analytics metrics.

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Setup

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Create a new custom analytics integration for M-Pathy

First, you must enable M-Pathy in Kameleoon. To do this:
  1. Log in to your Kameleoon app.
  2. Click Admin > Integrations > New custom analytics.
  3. Name your integration and select the projects where you want to configure it.
  4. Click Next.
If you want to know more about custom analytics, read the dedicated documentation.
  1. Copy and paste Kameleoon’s M-Pathy sample code into the pop-in section.
    • You can adapt the sample code to your needs.
    • Don’t forget to add your own slug in the code (line 11 in the sample code).
Kameleoon exposes any custom code you add here in the kameleoon.js file, so it’s publicly available. Don’t put private API keys or passwords in this section.
  1. Click Install.
Kameleoon adds your analytics solution to the list of your integrations. You can modify the installation code later if needed, deactivate the tool, or delete the integration.

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Associate your M-Pathy integration with a campaign

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In the Graphic/Code editor

When finalizing your experiment:
  1. Click Tacking and Goals.
  2. Configure your custom analytics as a tracking tool.
The summary pop-in mentions your analytics tool before going live. Kameleoon will automatically transmit data, and you can view your results directly in the analytics tool.

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On the personalization creation page

You can select your custom analytics as a reporting tool for a personalization the same way you would in an A/B test.

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On the Results page

Once you define your custom analytics integration as a reporting tool for a campaign, you can select (or clear) it via the Results page. To do this:
  1. Click the three dots menu in the top right of the screen.
  2. Select Experiment configuration (Open configuration for personalization). A side menu appears.
  1. Scroll back to the Reporting tools section, then click Edit. The Finalization page shows up.
  2. Click Integration.
  3. Click Activate on the m-pathy.
  4. To save this step, click Next.

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On a feature flag

Learn how to manage third-party analytics integrations.