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M-Pathy is a digital experience platform focused on understanding and optimizing user interactions on websites and digital platforms. It provides tools and solutions to help users improve customer experiences and increase conversions. With this integration, you can seamlessly connect Kameleoon with M-Pathy to:
  • Send Kameleoon data to M-Pathy.
  • Analyze the impact of experiments in M-Pathy.
  • Analyze a campaign’s performance in M-Pathy report and analytics metrics.

Setup

Create a new custom analytics integration for M-Pathy

First, you must enable M-Pathy in Kameleoon. To do this:
  1. Log in to your Kameleoon app.
  2. Click Admin > Integrations.
  3. Click Custom integration in the top right of the page.
  4. Enter a name in the Integration name field. Optionally, add a description. Click Next.
If you want to know more about custom analytics, read the dedicated documentation.
  1. M-Pathy isn’t in the Use a pre-built template dropdown list. Copy and paste Kameleoon’s M-Pathy sample code into the JavaScript code insert on the Define your integration script step.
    • You can adapt the sample code to your needs.
    • Don’t forget to add your own slug in the code (line 11 in the sample code).
Kameleoon includes the code you add here in the kameleoon.js file, which visitors’ browsers load. Anyone can read that code in the browser, so don’t add API keys, passwords, or other private credentials to it.
  1. Click Create.
Kameleoon adds your analytics solution to the list of your integrations. To enable the integration on your projects, follow Install the integration on projects. You can later edit the integration, disable it for a project, or delete it. See Manage a custom analytics integration.

Associate your M-Pathy integration with a campaign

In the Graphic/Code editor

When finalizing your experiment:
  1. Click Integrations.
  2. Configure your custom analytics as a tracking tool.
The summary pop-in mentions your analytics tool before going live. Kameleoon automatically transmits the data, and you can view your results in the analytics tool.

On the personalization creation page

You can select your custom analytics as a reporting tool for a personalization the same way you would in an A/B test.

On the Results page

Once you define your custom analytics integration as a reporting tool for a campaign, you can select (or clear) it via the Results page. To do this:
  1. Click the three dots menu in the top right of the screen.
  2. Select Experiment configuration (Open configuration for personalization). A side menu appears.
  1. Scroll to the Reporting tools section, then click Edit. The Finalization page appears.
  2. Click Integrations.
  3. Click Activate on the M-Pathy tool.
  4. To save this step, click Next.

On a feature flag

Learn how to manage third-party analytics integrations.