Clarity

Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. Clarity’s robust analysis tools improve your website for your clients and your business. With the Clarity integration, you can sharpen your customer behavior analysis. Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow you to segment your analysis based on each experiment variation. Key benefits:

• Analyze how your visitors behave while exposed to an experiment by watching session replays on Clarity.
• Identify areas of optimization using Clarity heatmaps and prioritize your roadmap of experiments in Kameleoon.

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Prerequisites

To configure this integration, you need to install Clarity on your website.

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Activate Clarity on Kameleoon

To enable Clarity on Kameleoon:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Clarity integration and click it.
4. Click Install.
5. Select the project on which you want to activate Clarity.
6. Click Install.

You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool.

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Activate Clarity on a campaign

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In an A/B experiment

Once you activate Clarity in the Integrations page, you can select it as a reporting tool in the Finalization’s Integrations section in the Graphic or Code editor.

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In a personalization

To select Clarity for a personalization, go to the Integrations tab in the finalization flow, and click Activate next to Clarity.

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In the Results page

Once you set Clarity as a reporting tool for an experiment, you can select or clear it via the Kameleoon Results page. To do this:

1. Click the three-dots menu next to the Export button.
2. Click Experiment configuration (Open configuration for personalization). A side menu appears.

3. In the Reporting tools section, click Edit. The Finalization page opens.
4. On the Finalization page, click Integrations.
5. Click Activate next to Clarity.
6. To save this step, click Next.

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On a feature flag

To add Clarity to a feature flag:

1. Click Edit on the feature flag you want to track.
2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
3. Toggle Clarity on for Delivery rules, Feature experiments, or both.

Learn how to manage third-party analytics integrations

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Data transmission

When you activate and define Clarity as a reporting tool in a campaign, the attributes KameleoonCampaignID, KameleoonCampaignName, KameleoonVariationID and KameleoonVariationName will be automatically set every time a visitor views a variation of an active Kameleoon A/B experiment.