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Kameleoon is compatible with Mapp (formerly Webtrekk) to help you analyze your experiments and personalizations. With the Mapp integration, you can segment your visitors according to the Kameleoon tests and variations they saw. Key benefits:
  • Use segments in all Mapp analysis modules.
  • Analyze the impact of A/B tests and personalizations using real-time customer intelligence

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Set up Mapp

You need to create an Event Parameter in your Mapp account. Your installation requires this Event Parameter (ID). To do this:
  1. Choose an unused action parameter to track the variation value.
    • You can add this event parameter later to a Mapp Report.
  2. Choose Kameleoon Plugin for Usage Tagintegration(ti).
  3. Select All pages as rule.
IF you use the Kameleoon Personalization Module, you can select Personalization Tracking. You’ve created your event parameter (ID).

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Enable Mapp integrations in Kameleoon

To enable Mapp on Kameleoon:
  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the Mapp integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Mapp.
  6. Click Install.
You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool. The data will be automatically pushed to Mapp if you’ve installed it on your pages.
If you need to change the behavior of Kameleoon’s native bridge, you can create a custom analytics bridge and use the Mapp sample code on Kameleoon’s Github repository.

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Associate Mapp with an experiment

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In the Graphic/Code editor

When in the finalization panel:
  • Click Integrations > Mapp.
You will have to validate your choice. The summary pop-in will mention Mapp before you go live. Kameleoon will automatically transmit the data to Mapp and you can view your results directly in the tool.

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On the Results page

Once you define Mapp as a reporting tool for an experiment, you can select (or clear) it via the experiment’s Results page. To do this:
  1. Click the three-dots menu next to the Export button.
  2. Click Experiment configuration (Open configuration for personalization). A side menu appears.
  1. In the Reporting tools section, click Edit. The Finalization page opens.
  2. On the Finalization page, click Integrations.
  3. Click Activate next to Mapp.
  4. To save this step, click Next.

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Associate Mapp with a feature flag

To add Mapp to a feature flag:
  1. Click Edit on the feature flag you want to track.
  2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
  3. Toggle Mapp on for Delivery rules, Feature experiments, or both.
Learn how to manage third-party analytics integrations

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Access Mapp results

In Mapp, you can segment your visitors based on the Kameleoon experiments and variations they saw. You can use these segments in the Mapp analysis modules.