Braze

Braze is a customer engagement platform that helps deliver personalized messaging campaigns across multiple channels, including push notifications, emails, in-app messages, and more. With this integration, you can use your Kameleoon experiment and personalization data in Braze to improve targeting, segmentation, and communication with your users.

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Activate Braze in Kameleoon

To enable Braze on Kameleoon:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Braze integration and click it.
4. Click Install.
5. Select the project on which you want to activate Braze.
6. Click Install.

You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool.

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Activate Braze on a campaign

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In the Graphic/Code editor

To associate Braze with a campaign in the Graphic/Code editor:

1. Click Finalize > Integrations.
2. Click Activate next to Braze.

The summary pop-in will mention Braze before going live. Kameleoon will automatically transmit the data to Braze, and you can view your results directly in the tool.

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On the personalization creation page

To select Braze for a personalization, go to the Integrations tab in the finalization flow, and click Activate next to Braze.

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On a feature flag

To add Braze to a feature flag:

1. Click Edit on the feature flag you want to track.
2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
3. Toggle Braze on for Delivery rules, Feature experiments, or both.

Learn how to manage third-party analytics integrations Braze requires a hybrid implementation and is only compatible with web SDKs.

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On the Results page

Once you set Braze as a reporting tool for an experiment, you can select or clear it via the Results page. To do this:

1. Click the three-dots menu next to the Export button.
2. Click Experiment configuration (Open configuration for personalization). A side menu appears.

3. In the Reporting tools section, click Edit. The Finalization page opens.
4. On the Finalization page, click Integrations.
5. Click Activate next to Braze.
6. To save this step, click Next.

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Boost user engagement based on Kameleoon data

Kameleoon will send custom events with properties, such as experiment name, experiment ID, variation name, and variation ID to Braze. You can then view this data in the Custom Events page. You can also create custom event reports to identify Kameleoon campaign exposure and enable segmentation based on event properties.