Contentsquare

With the Contentsquare integration, you can discover and explore customer behavior across all digital channels and devices to build and test ever-better customer experiences, and send Contentsquare customer frustration signals directly to Kameleoon. Key benefits:

• Build A/B tests, personalization, and an optimization roadmap based on customer behavior data from Contentsquare.
• Easily analyze A/B tests and personalization campaigns’ performance from Kameleoon directly in Contentsquare.
• Understand why a test won or lost, and how it affected business goals.
• Discover and recover dissatisfied customers. Deliver customer-recovery experiences, for example new tests and personalizations, at the exact moment a customer displays dissatisfaction with your site and products.

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Activate Contentsquare on Kameleoon

To enable Contentsquare on Kameleoon:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Contentsquare integration and click it.
4. Click Install.
5. Select the project on which you want to activate Contentsquare.
6. Click Install.

You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool.

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Activate Contentsquare on a campaign

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In the Graphic/Code editor

To associate Contentsquare with a campaign in the Graphic/Code editor:

1. Click Finalize > Integrations.
2. Click Activate next to Contentsquare.

The summary pop-in will mention Contentsquare before going live. Kameleoon will automatically transmit the data to Contentsquare, and you can view your results directly in the tool.

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On the personalization creation page

To select Contentsquare for a personalization, go to the Integrations tab in the finalization flow, and click Activate next to Contentsquare.

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On the Results page

Once you set Contentsquare as a reporting tool for an experiment, you can select or clear it via the Kameleoon Results page. To do this:

1. Click the three-dots menu next to the Export button.
2. Click Experiment configuration (Open configuration for personalization). A side menu appears.

3. In the Reporting tools section, click Edit. The Finalization page opens.
4. On the Finalization page, click Integrations.
5. Click Activate next to Contentsquare.
6. To save this step, click Next.

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On a feature flag

To add Contentsquare to a feature flag:

1. Click Edit on the feature flag you want to track.
2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
3. Toggle Contentsquare on for Delivery rules, Feature experiments, or both.

Learn how to manage third-party analytics integrations

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Find and analyze a Kameleoon segment in Contentsquare

In Contentsquare, you can segment your visitors based on the Kameleoon campaigns and variations that exposed them. These segments are usable in the set of Contentsquare analysis modules.

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Find the ID of a Kameleoon variation

1. Click Activate > Experiments.
2. Hover over an experiment
3. Click the information icon that appears.

The information associated with the experiment, including each variation’s ID, appears.

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Create a new Contentsquare segment using the Kameleoon variation

1. Log in to your Contentsquare dashboard.
2. Click Define > Segments > New Segment.
3. Name the segment.
4. Search for Dynamic variable in the dropdown.
5. Choose a Kameleoon campaign.
6. Choose with a value that equals and enter the variation’s ID.
7. Click Create.

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Activate Kameleoon on Contentsquare

You can use the zoning analysis tool (heatmap) when you activate Kameleoon on Contentsquare.

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On the Contentsquare dashboard

1. Navigate to the Contentsquare console.
2. Select the project to which you want to add the integration.
3. Click Integrations > Add new integration.
4. Look for Kameleoon in the Integration Catalog, and click Add Integration.
5. Read the linked documentation and select the prerequisites confirmation checkbox.
6. Click Add.
7. Click Sign-in and enter your Kameleoon credentials.
8. Name your integration in Contentsquare and select the sites you want to access in Contentsquare.
9. Click Create.

The integration should appear in the Integrations tab of the Console, and its status should show Turned On.

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On the Kameleoon personalization page

For a personalization, enter the preview URL. Contentsquare needs this preview URL to generate the heatmaps. For a multi-page personalization, it’s always possible to modify this information in Contentsquare later on.