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Glassbox delivers digital experience analytics for web and mobile applications, helping you boost revenue, profitability, and customer loyalty through optimized digital journeys.
With the Glassbox integration, you can create experiments that incorporate session replays, struggle scores, and interaction maps to reach your conversion goals. Key benefits:
  • Assess the effectiveness of tests and personalization run in Kameleoon right within Glassbox.
  • Create A/B tests, personalize assets, and formulate an optimization plan using customer behavior data.
This method sends custom events directly from Kameleoon to Glassbox when a Kameleoon campaign exposes a visitor.
With the Glassbox integration, you can evaluate the impact of your Kameleoon tests and personalizations directly in Glassbox.

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Activate Glassbox in Kameleoon

  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the Glassbox integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Glassbox.
  6. Click Install.
The configuration panel will close. You will see the Glassbox integration appear in the Installed tab.

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Associate Glassbox with a Kameleoon campaign

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In the Graphic/Code editor

  1. Click Integrations in the finalization flow.
  2. Select Glassbox.
The summary pop-in will mention Glassbox before your experiment goes live. Kameleoon will automatically transmit experiment data to Glassbox, and you can view your results directly in the tool.

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On the personalization creation page

Just like with A/B testing, you can choose Glassbox as the reporting tool for a personalization.

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On the Results page

Once you set Glassbox as a reporting tool for an experiment, you can select (or deselect) it via the Kameleoon Results page. To do this:
  1. Click the three-dots menu > Experiment configuration.
The Experimentation configuration sidebar opens and lists the tools associated with your experiment under Reporting tools.
  1. Click Edit.
You are then redirected to the finalization flow where you can select or deselect Glassbox. Click Save to finalize your changes.

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On a feature flag

Learn how to manage third-party analytics integrations here.