Comscore

Comscore is a media measurement and analytics platform that specializes in providing insights into cross-platform consumer behaviors. With this integration, you can seamlessly connect Kameleoon to Comscore to:

• Send Kameleoon data to Comscore.
• Analyze the impact of Kameleoon experiments in Comscore.
• Analyze a campaign’s performance in Comscore report and analytics metrics.

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Setup

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Create a new custom analytics integration for Comscore

First, you must enable Comscore in Kameleoon. To do this:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Comscore integration and click it.
4. Click Install.
5. Select the project on which you want to activate Comscore.
6. Enter the Client ID of the custom event you created in Comscore.
7. Click Install.

Kameleoon adds your analytics solution to the list of your integrations. You can modify the installation code later if needed, deactivate the tool, or delete the integration.

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Associate your Comscore integration with a campaign

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In the Graphic/Code editor

When finalizing your experiment:

1. Click Tacking and Goals.
2. Configure your custom analytics as a tracking tool.

The summary pop-in will mention your analytics tool before going live. Kameleoon will automatically transmit data, and you can view your results directly in the analytics tool.

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On the personalization creation page

You can select your custom analytics as a reporting tool for a personalization the same way you would in an A/B test.

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On the Results page

Once you define your custom analytics integration as a reporting tool for a campaign, you can select or clear it via the Results page. To do this:

1. Click Reporting tools > Edit.
2. Select or deselect the tool.
3. Click Validate.

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On a feature flag

Learn how to manage third-party analytics integrations.