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With the Kissmetrics integration, you can upload the data of your A/B tests and personalizations launched from Kameleoon to Kissmetrics. Kissmetrics is a solution that helps you understand your users’ behavior to serve different interests:
  • Increasing conversions
  • Optimizing user experience
  • Segmenting your users
  • Retaining customers
For more information, you can consult Kissmetrics’ documentation. Key benefits:
  • Feed your data back into Kissmetrics and enrich the analysis of your Kameleoon experiments to better analyze the impact of your digital campaigns.
  • Enhance the knowledge and understanding of your visitors (A/B test report, Path report, and Funnel overview).

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Activate Kissmetrics

To use Kissmetrics, you must activate it in the Kameleoon Integrations page. To do this:
  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the Kissmetrics integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Kissmetrics.
  6. Click Install.
You will then see it appear in the installed tab with the number of projects on which you’ve configured the tool.
Your experiments’ results will be automatically transmitted to Kissmetrics if you’ve installed the tool’s script on your pages.
If you need to change the behavior of Kameleoon’s native bridge, you can create a custom analytics bridge and use the Kissmetrics sample code on Kameleoon’s Github repository.

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Associate Kissmetrics with an experiment

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In the Graphic/Code editor

Once you activate Kissmetrics in the Integrations page, you can select it as a reporting tool at the Integrations step in the finalization panel.
Kameleoon will automatically send the data to Kissmetrics.

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On the Experiments Results page

It’s also possible to select Kissmetrics among the reporting tools on an experiment’s Results page.
Kameleoon will automatically send the data to Kissmetrics. Kameleoon takes into account only the data retrieved after the tool’s activation.

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On a feature flag

Learn how to manage third-party analytics integrations

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Associate Kissmetrics with a personalization

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On the personalization creation page

Once you activate Kissmetrics in the Integrations page, you can select it as a reporting tool for your personalization.
Kameleoon will automatically send the data to Kissmetrics.