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Kameleoon’s native bridge with Adobe Analytics allows marketers to analyze any Kameleoon campaigns performance directly into Adobe Analytics dashboards by storing the data in an Adobe Analytics eVar. Key benefits:
  • Leverage all your existing Adobe Analytics reports to view how your visitors exposed to a campaign (A/B test or Personalization) behaved on your site.
  • Spot new opportunities using Adobe Analytics reports.

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Activate Adobe Analytics on Kameleoon

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Integrations page

To install and enable Adobe Analytics on Kameleoon:
  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the Adobe Analytics integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate Adobe Analytics.
  6. Click Next.
You also have to create a conversion variable in Adobe Analytics. The Adobe Analytics variable (Omniture object) is s by default, but you should verify this information with your IT team. Once you have configured the tool, click Validate. You will see it appear in the installed tab with the number of projects on which you’ve configured the tool. Kameleoon transmits your experiment results to Adobe Analytics if you’ve installed the tool’s script on your pages.
If you need to change the behavior of the native bridge, you can create a custom analytics bridge and use the Adobe Analytics sample code available in Kameleoon’s Github repository.

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Conversion variable

It’s necessary to create a conversion variable, also called eVar, which Kameleoon uses to transfer your experiment data to Adobe Analytics. To do so, log into your Adobe Analytics. You must create a new conversion variable:
  1. In Adobe Analytics, click Admin > Report Suites.
  2. Select a report suite.
  3. Click Parameters > Conversion > Conversion variables.
  4. Click Add new.
  5. Fill in the required fields.
  6. Click Save.
If you are using the doPlugins variable, refer to this article which indicates the JavaScript code lines that you must add to the variable to push your experiment results in Adobe Analytics.

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Associate Adobe Analytics with an experiment

Once you complete these steps, you can use Adobe Analytics as a reporting tool.

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In the Graphic/Code editor

To associate Adobe Analytics with an experiment in the Graphic or Code editor:
  1. Click Finalize
  2. Select Adobe Analytics in the Integrations section.
  3. Enter the eVar that you created in the Custom variable (eVar) field.
Kameleoon pushes your experiment’s results into the Adobe Analytics solution.
To ensure accurate data collection and prevent discrepancies, use a unique Adobe Analytics eVar for each individual experiment you run.Don’t reuse the same eVar across multiple concurrent experiments. Doing so causes data collisions, making it impossible to correctly attribute conversion metrics to the specific experiment or variation that caused the result.