Skip to main content
An exit intent widget appears when a visitor’s cursor moves toward the top of the browser window, signaling that they are about to navigate away. Use exit intent widgets to present last-moment offers, collect email addresses, or surface helpful content before a visitor leaves your site.

​
Before you begin

If you are new to PBX or the Personalization builder, review Create a widget with PBX and Set up and launch a personalization before continuing.

​
Step 1: Build the widget

Describe your exit intent popup in a text prompt and let PBX generate it.
  1. Go to Studio > Widgets > New widget.
  2. Select Using a prompt.
  3. Enter a name for your widget and click Create.
  4. In the prompt field, describe your popup. For example:
PBX prompt field with an exit intent popup description entered
  1. Review the generated widget and refine it with follow-up prompts, such as “Make the CTA button larger” or “Change the headline font.”
  2. When you are satisfied with the result, save the widget.
Generated exit intent popup displayed in the PBX preview
For more guidance on writing effective prompts, see Create a widget with PBX.
PBX widgets do not support legacy personalization. Contact your Customer Success Manager if you need access to the new personalization builder.
To build the widget with the drag-and-drop editor instead, select Using the editor in step 2. See Create a widget for instructions.

​
Step 2: Create a personalization

Create the personalization campaign that will display your widget.
  1. Go to Experiences > Personalization.
  2. Click New personalization.
The step for adding your widget to the personalization content is not yet available. Full instructions for this step will appear here once the Using widget option is activated.

​
Step 3: Set up the Website exit trigger

Configure the personalization to activate when a visitor’s cursor leaves the browser window.
Trigger Builder with the Website exit condition selected under Browsing behavior
  1. Click the Targeting rules tab and expand the Triggers section.
  2. Select When a specific trigger occurs.
  3. Click Create a new trigger, or select an existing Website exit trigger from the dropdown.
  4. In the Trigger Builder:
    1. Enter a name for your trigger, such as “Website exit—all pages.”
    2. Select your project and click Next.
    3. In the conditions panel, select Website exit under Browsing behavior.
    4. Click Next, review the trigger summary, and click Create trigger.
  5. Select the trigger you created from the dropdown.
The personalization now activates when a targeted visitor’s cursor leaves the browser window.

​
Step 4: Limit display frequency

Prevent the popup from appearing repeatedly by restricting how often it displays.
Display settings panel showing the per-visit display limit set to 1
  1. Expand Display settings.
  2. Under Display limits, set the per-visit display limit to 1.
Visitors then see the popup only once per session.

​
Step 5: Launch

  1. Click Save.
  2. Click Simulate to preview the personalization in your browser.
  3. Click Launch to go live.

​
Next steps