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Kameleoon’s AI Opportunity Detection feature automatically analyzes your experiment results to uncover audience segments where variations are having a significant positive (or negative) impact, even when overall results are neutral or underperforming. In addition to detecting uplift opportunities, Kameleoon provides a dedicated Audiences page that details global metrics on the success of your experiment program. This page includes advanced tools to analyze segment performance and measure the impact of your experiments in greater detail.

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What is an opportunity?

An opportunity is a subsegment of your original targeting segment that shows both:

• A significant relative size.
• A statistically reliable improvement over the control variation.

By revealing these segments, Kameleoon helps you maximize your experiment’s impact and uncover new targeting or personalization strategies.

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How it works

When an experiment’s main KPI is inconclusive, AI Opportunity Detection automatically analyzes all segments that have been added to Audiences Explorer to detect areas of uplift. This analysis covers every inconclusive experiment, allowing you to quickly find hidden opportunities. Kameleoon checks all segments that:

• Were created or modified in the last 90 days.
• Do not start with [DEV], [TEST], or [QA].
• Do not use page URLs in their targeting conditions.

If opportunities are found, you’ll see an icon directly in the Results page. A pop-in will also appear at the bottom of the page. Click either the pop-in or the icon to view full details about the opportunity. Multiple opportunities can be identified in a single web experiment.

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Acting on an opportunity

Once an opportunity is detected, Kameleoon recommends duplicating your experiment to specifically target the identified subsegment. Click Duplicate experiment to create a copy of your original test with the new audience automatically applied, allowing you to validate the opportunity and potentially roll it out as a tailored experience.

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Extending AI Opportunity Detection with Audiences

To fully leverage the power of AI Opportunity Detection, it’s important to configure Audiences properly. Audiences provide detailed insights and advanced segmentation that help the AI identify the best-performing visitor groups and opportunities. The next section guides you through configuring Audiences in your project, so you can get the most out of these advanced capabilities.

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Configuring Audiences on a project

In the Kameleoon app, click Insights > Audiences in the left-hand menu. The Audiences page opens. If you haven’t configured Audiences on your project, the page does not present any data. Click Configure. The Configure Audiences page opens. To set up an audience, you must:

1. Select the site.
   • Choose the website on which you want to configure the Audience.
2. Define the website typology.
   • Indicate the type of your website by selecting one of the following options:
     • E-commerce
     • Media
     • Other
3. Set the primary goal.
   • Define your primary goal, which should correspond to your project’s main conversion action.
     • For example, the primary goal is a purchase for an e-commerce project.
4. Define the conversion value.
   • Specify the conversion value linked to your primary goal.
     • For e-commerce projects, select the goal associated with the cart amount.
     • For media or other projects, manually define the estimated monetary gain (in US dollars) generated by a visitor when the primary goal is completed.
5. Select segments to track.
   • Choose the audience segments you want to monitor in your analysis.
6. Create the Audience.
   • Click Create to finalize the Audience configuration.

Audiences is now configured for your project, and key metrics will be computed and displayed daily.