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With the AT Internet integration, you can access deep insights into your campaigns (A/B tests or Personalizations) directly within the AT Internet (SmartTag or Xiti) interface. Key benefits:
  • Analyze the impact of A/B tests and personalizations on the entire customer journey.
  • Uncover new opportunities about your campaigns using AT Internet’s analytics capabilities.

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Activate AT Internet SmartTag on Kameleoon

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Integrations page

To use SmartTag, the first step is to activate “AT Internet SmartTag” in the Integrations page. To set up SmartTag in the Integrations page:
  1. Log in to your Kameleoon app
  2. Click Admin > Integrations.
  3. Add the tool under the name AT Internet - SmartTag.
  4. Click Install the tool.
  5. Select the projects on which you want to activate the tool.
  6. Indicate the SmartTag variables you are using for your projects.
You also need to activate the MV Testing option in your SmartTag. When you select a project, select a tracking variable. If you select more than one project, the option Use the same setting for all selected projects appears. By default, Kameleoon checks the box. If you leave it checked, Kameleoon uses the same tracking variable for all projects. If you clear the box, you can switch between all selected projects in the drop-down list at the top. You will have to give a variable to each selected project. Once you have configured the tool and click Validate. The configuration panel closes. You will then see it appear in the installed tab with the number of projects where you’ve configured the tool.
If you need to change the behavior of the native bridge, you can create a custom analytics bridge and use the AT Internet sample code from Kameleoon’s Github repository.

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Graphic editor

Once you’ve activated AT Internet SmartTag in a project’s Integrations page, the Graphic editor displays it in the Integrations section. If you want to select SmartTag for an experiment, click the toggle. Once you add AT Internet SmartTag, the Experiment summary pop-in displays it.

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Results page

Once you’ve chosen AT Internet SmartTag as a tracking tool for an experiment, it appears in the Reporting tools list on the right side of the experiment Results page. Click Edit to display a pop-in where you can manage the tools used for the experiment. AT Internet SmartTag should appear on this list.

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Personalization creation page

Once you’ve activated AT Internet SmartTag in the Integrations page, it appears in the Reporting tools list when creating a personalization.

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Feature flag

Learn how to manage third-party analytics integrations

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Analyze your results in AT internet

On the SmartTag dashboard landing page, you’ll find general information about your audience.
To access your experiments’ results analysis, click Content > MV Testing. The list of your experiments appears in the table at the bottom of the page. On the preceding graph, the curves represent the selected experiments’ results evolution. Clicking the arrow to the left of the experiment title displays a diagram showing the number of visits generated on the reference and the tested variations of the page. By clicking on the experiment name, you can display the detailed results.