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This article covers how to set up a mutually exclusive group (MEG) for web experiments in Kameleoon.
For the theory behind mutually exclusive groups, including when Kameleoon assigns visitors to a group and the tradeoffs to weigh first, refer to Mutually exclusive groups.To set up a MEG for feature experiments instead, refer to Create a mutually exclusive group for feature experiments.

Set up a mutually exclusive group for web experiments

  1. Decide which campaigns should be mutually exclusive. For example, group all homepage layout changes together.
  2. Tag each campaign in the group using the naming convention "ME-GROUP-\{GROUP NAME}", such as ME-GROUP-A. Kameleoon treats the campaigns within each group as mutually exclusive based on this naming convention.
As a result, visitors see only one campaign from each mutually exclusive group. This setup avoids overlap and ensures more accurate results.