Audience types
There are no variations for personalizations; instead, there are audience types. Kameleoon distinguishes between:- Targeted visitors who correspond to criteria defined in the targeting.
- Exposed visitors who correspond to the criteria defined in the targeting and the exposure parameters.
- Non-targeted visitors who do not correspond to the criteria.
Why targeted visitors may not be exposed
Targeted visitors are not always exposed to personalizations, for the following reasons:- They are part of the control group that compares the behavior of exposed and non-exposed targeted visits.
- Capping limits their exposure to manage marketing pressure on your visitors.
- Prioritization limits their exposure.
- They are exposed to another personalization.