Hightouch has created a connector allowing Hightouch customers to send Hightouch user data to Kameleoon for targeting purposes. To set up this connector, refer to the Hightouch documentation. This page describes how to target users according to the Hightouch data sent to Kameleoon. Key benefits:Documentation Index
Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
Use this file to discover all available pages before exploring further.
- Tailor content and offers based on Hightouch data leads to create more relevant experiences and increase user engagement.
- Personalized targeting increases the likelihood of conversions by delivering content that resonates with individual user preferences.
Activating your Hightouch data in Kameleoon
After you set up the connection to Kameleoon, Hightouch data is available for targeting. You must create a Kameleoon custom data and fill it with your Hightouch data stored in Kameleoon. Then, you must target by value in your Kameleoon segments. Here are the steps:- Create a Kameleoon Custom Data, as described here.
- Let’s say you call the custom data
hightouch_country(with custom data index12automatically attributed) and want to target country data stored by Hightouch. This custom data will be a string type, with a visit or visitor scope, depending on whether you think the attribute (country) will change with each visit.
- Let’s say you call the custom data
- Make a remote call to the Kameleoon data store to fetch the Hightouch JSON stored on Kameleoon servers.
- Parse the JSON and set the custom data value to country.
- Enter a code snippet
getRemoteData() method here, and how to set Custom Data here.
IF you are using Kameleoon web experimentation you can call our JavaScript Activation API in your global script like this:
retrieveDataFromRemoteSource() method here, and setCustomData() method here.
- Create a Kameleoon targeting segment “England Users” with a condition that targets visitors with a
hightouch_countrycustom data whose value is set to “England” (if you wish to target Hightouch users from England). - Create a Kameleoon experiment that is based on the “England Users” targeting segment. Only users with a Hightouch “COUNTRY” equal to “England” will be targeted by this experiment.