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Mediarithmics is a Data Marketing platform capable of multi-device data collection (CDP/DMP), personalization, campaign scripting (DCO, Marketing Automation) and activation in programmatic marketing (DSP). With Kameleoon’s deep custom data bridge, you can find your Mediarithmics segmentation in Kameleoon, and use it as a targeting condition in your A/B tests and personalizations.

Custom integration with Mediarithmics

You must create a new custom data.
Use the Custom Javascript Code retrieval method. Place this code in the custom code section of the custom data.
Set the custom data to the list of and strings types. You can set the scope to Visit.

Fetch Mediarithmics segment data in Kameleoon

Mediarithmics makes the segments in your DMP available via a REST API. You must provide your Organization ID and API key. Speak with your Mediarithmics Success Manager to get this information. Access this page to get the code snippet: https://customers.kameleoon.com/kameleoon/mediarithmics/register/?organisationId=<ORGANISATION_ID>&apiKey=<API_KEY>. Replace the organisationID and apikey in the URL. This code calls a Kameleoon Webservice, which wraps the Mediarithmics API to get all segments. This call is necessary to work around CORS policy issues. Insert this snippet into the Save the values for the targeting condition associated with the custom data point of the same custom data.

Use a Mediarithmics segment in a Kameleoon segment

After you set up the custom data for Mediarithmics segments, you can build segments within the Kameleoon segment builder. To do this:
  1. Select the custom data.
  2. Choose is among the values. A list of every segment from the Mediarithmics DMP displays.
  3. Select a Mediarithmics segment to enable targeting in personalizations and experiments.

External segment sync for server-side

If you would like to use Mediarithmics segment data with one of Kameleoon’s SDKs, you must follow the guidelines provided in each SDK documentation and use the method getRemoteData().