Set up a goal campaign

Creating a goal makes it available in Kameleoon, but a campaign reports on a goal only after you link the goal to it. Link each goal to the specific experiments or personalizations where you want to measure performance.

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Create a new goal

Read this article to learn how to create a new goal.

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Set up a goal in an experiment

To apply a goal to an experiment:

1. Go to the Goals section on the editor’s finalization page. The list of existing goals appears.
2. Select the goal you created.

3. Click Next.

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Set up a goal in a personalization

To add a goal to a personalization:

1. Open your desired personalization or create a new one.
2. Open the Goals section in the finalization flow. The list of existing goals appears.
3. Select an existing goal.

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Conversions recorded before you link a goal

Adding a goal to an experiment that’s already running raises a question: do the conversions that happened before you linked the goal appear in the results? Kameleoon records a goal’s conversions from the moment you create the goal, whether or not a campaign uses it. Conversions that happened before the goal was created aren’t recorded for any goal type, including URL-based goals. When you link a goal to a running experiment, the Results page can include the conversions the goal has already recorded. Kameleoon counts a conversion only for visitors who were in the experiment: the conversion must come from a targeted visit, or fall within the attribution window after the visitor entered the experiment.

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Goals that no campaign uses

A goal stays in the Kameleoon engine after you remove it from a campaign, or when no campaign ever used it. If a visitor triggers the goal, Kameleoon still sends the conversion data. Kameleoon keeps the goal available on purpose: if you later add it to an experiment, the Results page can use the data Kameleoon already collected. For cleanup steps, see Delete unused goals.