Create a goal conversion from GTM - Kameleoon Documentation

If you manage your site’s tracking through Google Tag Manager, you can fire Kameleoon goal conversions directly from GTM tags, without modifying your site’s code. This is useful when your development workflow runs through GTM, or when you want to keep all conversion tracking centralized in one place. This article covers how to create a basic conversion tag, a tag that records revenue, and a tag that passes metadata alongside the conversion.

Create a tag

Click New.
Name your tag (for example, “Kameleoon - add to cart”, “Kameleoon - transaction”).
Select Custom HTML in Tag Configuration, and insert this code:

<script>
  kameleoonGoal = 123456; 
  window.kameleoonQueue = window.kameleoonQueue || [];
  kameleoonQueue.push(['Goals.processConversion', kameleoonGoal]);
</script>;

You must replace 123456 with the Kameleoon goal ID.

Select an existing trigger or create a new one (depending on the dataLayer format).

Create a tag with revenue

To create a tag with revenue:

Click New.
Name your tag.
Select Custom HTML in Tag Configuration, and insert this code:

<script>
  kameleoonGoal = 123456; 
  window.kameleoonQueue = window.kameleoonQueue || [];
  kameleoonQueue.push(['Goals.processConversion', kameleoonGoal, {{ TransactionRevenue }}]);
</script>

123456 is the Kameleoon goal ID, and {{TransactionRevenue}} is a variable with revenue attached to the conversion.

Select an existing trigger or create a new one (depending on the dataLayer format).

Create a tag with metadata

The example below adds a payment method and order ID as metadata to the goal conversion. To create a tag with metadata:

Click New.
Name your tag.
Select Custom HTML in Tag Configuration, and insert this code:

<script>
kameleoonGoal = 123456; 
window.kameleoonQueue = window.kameleoonQueue || [];
kameleoonQueue.push(['Kameleoon.API.Goals.processConversion', 
                     kameleoonGoal, 
                     {{ TransactionRevenue }}, //revenue (if empty put 0)
                     {
                         0: {{ paymentMethod }},  //custom data index and associated value
                         1: {{ oderID }} //custom data index and associated value
                     }]);
</script>

123456 is the Kameleoon goal ID.
{{ TransactionRevenue }} is a variable with revenue attached to the conversion.
{{ paymentMethod}} is a variable with the payment method attached to the conversion, and 0 is the index of the custom data where the variable will be added.
{{ orderID }} is a variable with the order ID attached to the conversion, and 1 is the index of the custom data where the variable will be added.

Select an existing trigger or create a new one (depending on the dataLayer format).

Manage goals

Revenue goal

⌘I

​Create a tag

​Create a tag with revenue

​Create a tag with metadata

Create a tag

Create a tag with revenue

Create a tag with metadata