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Documentation Index

Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt

Use this file to discover all available pages before exploring further.

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Recommendation dashboard

Click Analytics > Recommendations in the product recommendation interface. Here you’ll find your recommendation blocks’ performance over time. The attribution window is seven days. If users click a recommended item and purchase it within seven days, the purchase value is included in the revenue. The dashboard consists of a bar chart and a table. The chart displays your block’ performance. The period analyzed is 14 days by default, but you can change this frequency in the top right of the dashboard. Hover your mouse over the bars of the chart to access detailed data for each block. Each column displays data for each block.

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Recommendation block performance

On your Recommender blocks dashboard, click a block’s name to analyze its performance. The first open tab is Performance. The period analyzed is 14 days by default, but you can change this frequency in the top right of the dashboard. The page is divided between graphs and an Overview section.

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Overview

Here is the available data:
NameDescription
ImpressionsTotal number of block impressions (a visitor can see the block more than once).
Unique impressionsUnique impressions are equal to the number of unique visitors.
CTRPercentage conversion rate from “Unique impressions” to “Unique clicks”.
ClicksTotal number of clicks on products in the block.
Unique clicksUnique clicks are equal to the number of unique visitors.
Added to cartTotal number of recommended products added to cart.
ConversionPercentage conversion rate from “Unique clicks” to “Purchases”.
PurchasesThe number of transactions made after navigating from the recommendation block to a product page. If a product is purchased twice in the same order, only one purchase is counted.
Average order valueRevenue divided by the number of purchases.
RevenueTotal revenue the block generates.

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Graphs

Each graph displays an indicator for the selected period. Hover over the graph to see the indicator for each day of the selected period.

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Sales rate

The sales rate reflects a product’s value by considering sales and price margin (if this option is enabled in your store settings). Sales rate is a metric of product sales, which is estimated based on the number of sales and price margin (if the parameter is enabled for a specific store). The minimum possible rating value is 1. This value is assigned to the product even if the sales rate is zero. This assignment is necessary for the product to be ranked in the system. The maximum value is 30,000. When calculating the sales rate, each parameter is multiplied by a “weight” coefficient. The number of sales plays a key role, and, therefore, the parameter’s weight is 1. The trade margin weight coefficient is 0.8.