Results page settings

Documentation Index

Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt

Use this file to discover all available pages before exploring further.

The Results page offers tools and configuration options to customize how Kameleoon displays your experiment data. Control date ranges and apply filters to refine results, identify trends, and draw actionable conclusions.

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Date controls

The Overview, Metrics, and Compare sections feature a toolbar to adjust the time range for data on the Results page. The selected time range applies to all data on the page for a consistent view. To change the time range:

1. Click the Calendar icon.
2. Select one of the following options to customize the date range:
   • Fixed:
     • Enter a start date and an end date, or select the dates on the calendar.
     • To specify a precise time, click the Clock icon to set an hour.
   • Since:
     • Enter a date to display data from that point onward.
   • Last:
     • Enter a number and choose a unit (Days, Weeks, or Months) from the dropdown to display data from the specified period.

You can also choose preset time ranges:

• All time: Data collected since the start of the experiment.
• 30D: Data from the last 30 days.
• 7D: Data from the last 7 days.

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Settings sidebar

To access the settings sidebar, click the sideways chevrons on the right side of the page. The sidebar contains three tabs: Audience, Data, and Views.

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Audience

The Audience tab lets you filter and break down the audience data that Kameleoon analyzes and displays on the Results page. Filters and breakdowns consider all events that occur within a session or across the visitor’s sessions. They operate independently of campaign targeting times.

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Filter audience

Filter your audience to analyze specific visitor segments. You can apply single filters or create complex filter groups with AND/OR logic.

Apply a single filter

Apply a single filter directly in the sidebar:

1. Navigate to the Audience menu and click Add filter > Add filter.
2. Select an identifier from the list.
3. Configure the rule in the inline editor by selecting an operator and value.
   • For example, select Converted goals, choose Is from the dropdown, and select one or more goals.
4. Click Apply filter.

The filter appears as a summary card in the sidebar. Click the three-dots menu on the card to Edit, Delete, or Turn into filter group.

Create a filter group

Create a filter group to combine multiple conditions using AND and OR logic:

1. Navigate to the Audience menu and click Add filter > Add filter group. The Filters builder opens.
2. Define the group logic (If any for OR, If all for AND) using the top dropdown.
3. Drag and drop conditions from the sidebar into the builder.
4. Configure each condition within the group.
   • For example, you can set the Device type condition to include desktop, and Converted goals to include retention rate in another.
5. Click Apply filter.

In the filter group, click the three-dots menu on any condition to:

• Delete the condition.
• Duplicate the condition.
• Convert to single filter.
• Convert to subgroup (if not already a subgroup).

Manage applied filters

Applied filters appear in the Audience sidebar.

• Read summary: Group filters display their structure with OR/AND operators and indentation. Hover over a rule to see its full definition in a tooltip.
• Edit group: Click Edit filter group on the summary card to reopen the builder.
• Clear all: Click Clear all at the top of the filter section to remove all groups.

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Breakdown audience

To break down your audience:

1. Click the chevron to expand the Breakdown audience menu, then click +Add breakdown.
2. Select a breakdown and specify its criteria.
   • Use the search bar to find breakdowns.
3. Click Apply.

Click Cancel at any time to return to the sidebar main menu.

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Data

The Data tab lets you configure Results page settings, advanced settings, and the statistical method.

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Settings

Click the chevron beside Settings to expand the menu. In the menu, you can:

• Show data per visit or visitor: Visit-level data counts each session separately. Visitor-level data aggregates all sessions for a unique user.
• Show conversion data per converted visits or all conversions: Converted visits count sessions with at least one conversion. “All conversions” counts the total number of conversions across all sessions.
• Select the reference variation: Kameleoon compares all other variations to the reference variation to calculate the improvement rate.

Click Apply to save your changes.

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Statistical method

Click the chevron beside Statistical method to access the statistical method menu and advanced settings. Kameleoon offers three statistical methods:

• Frequentist
• Sequential testing
• Bayesian

Read our statistical paper for details on the strengths and weaknesses of each method. Click Apply to save your changes.

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Advanced settings

In the advanced settings menu, you can enable:

• Multiple Test Correction: Ensures accurate results when you perform multiple simultaneous tests. This option is available only if your test has more than one variation.
• CUPED (controlled-experiment using pre-experiment data): Minimizes data volatility by offsetting variance from external factors, providing a more precise estimate of your variations’ influence. Enabling CUPED updates the values for conversion rate, reliability, and confidence intervals, but doesn’t affect graphs, revenue metrics, or other data.

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Views

Views allow you to save a specific configuration of your Results page, including filters, breakdowns, and statistical settings. This feature simplifies recurring analyses by eliminating the need to manually re-apply settings. By saving views, you can quickly switch between different perspectives of your experiment data. The Views tab lets you save and manage these configurations. A view stores your audience filters, breakdowns, data settings, and statistical methods.

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Create a view

To create a view:

1. Open the settings sidebar and select either the Audience or Data tab.
2. Configure your desired settings:
   • In the Audience tab, apply filters or breakdowns.
   • In the Data tab, select data settings and statistical methods.
3. Click Apply.
4. Click Save as view.
5. In the Save as view window, enter a name for the view.
6. (Optional) Toggle Save the current layout to store layout settings, such as View metrics by, Show graph, and Zoom.
7. (Optional) Toggle Save as default to make this view the default configuration for the Results page.
8. Click Save.

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Manage views

Navigate to the Views tab to see your saved views.

• Switch views: Click a saved view to apply its settings to the Results page.
• Search views: Use the search bar to find a specific view by name.
• Edit or delete a view: Click the three-dots menu on a view card to access secondary actions:
  • Click Edit this view to modify the view settings.
  • Click Delete to remove the view.