Overview menu

Documentation Index

Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt

Use this file to discover all available pages before exploring further.

The Overview menu provides a high-level summary of your experiment. It displays the recommended variation based on its performance on your goals and key statistics relevant to your experiment. Visual charts provide deeper insights and allow for comparisons between variations.

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Winning variation

At the top of the page, you’ll find your experiment’s main results. The panel lists:

• The recommended variation.
• The variation’s improvement rate.
• The variation’s reliability.
• The total number of visits in the selected time range.
• The experiment’s duration in days.

You will also find relevant warnings here. Hover over the panel to view Kameleoon’s justification for your recommended variation. The selection of a recommended variation is based on the variation’s conversion rate on your primary goal, and its improvement and reliability rates computed using the numbers from the converted visits / visitors view.

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Primary goal

This panel provides a table detailing your variations’ performances on the primary goal. From left to right, the table lists the following:

• Variation names
• Number of visits per variation
• Percentage of conversions per variation
• Revenue generated (for relevant goals)
• Average cart value (for relevant goals)
• Reliability score
• Improvement compared to the reference variation

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Confidence interval

The confidence interval graph appears on the table’s far right. The confidence interval indicates the range within which a statistic’s actual value is likely to fall. The +/- represents each variations’ margin of error. Hover over a variation for a detailed breakdown. The breakdown displays:

• The variation’s improvement rate, accompanied by its confidence interval.
• The variation’s reliability score.
• The variation’s minimum and maximum improvement rate.
• A link to learn more about Frequentist or Bayesian statistical methods (depending on your selection).

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Graph controls

The confidence interval graph provides several manipulation tools:

• Zoom in: Click +.
• Zoom out: Click -.
• Reset: Click the reset icon.
• Drag view: Select the hand icon, then click and drag the graph. Click the hand icon again to re-enable hover functionality.

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Charts

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Comparison

The Comparison section features a radar chart that visually represents each variation’s improvement rate compared to the original for your selected goals. Hover over a variation’s dot on the chart to view:

• Improvement rate
• Confidence interval
• Reliability score

Hover over a goal to see each variation’s improvement relative to the original. You can customize the chart by selecting which goals to display. To show or hide goals:

1. Click on the dropdown menu above the chart.
2. Scroll to or search for your desired goal.
3. Click the checkbox next to each goal’s name to toggle its visibility.

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Conversion rate on primary goal

The Conversion rate on primary goal section presents a line graph that tracks each variation’s conversion rate on your primary goal over the selected time range. Hover over any point on the chart to view:

• The date corresponding to the data.
• Each variation’s conversion rate on that day.

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Chart controls

The chart provides several tools to help you customize your view.

Timescale

To adjust the timescale of the data to day, month, or year:

1. Click the dropdown menu above the chart.
2. Select Day, Month, or Year.

The chart will update to display data at the selected time interval.

Select area

To focus on a specific area of data:

1. Click the Select area icon.

2. Click and drag over the chart to select the desired area.
3. Click the checkmark to confirm your selection.

The chart will now display the selected area.

Zooming and resetting

• Click + to zoom in on the chart.
• Click - to zoom out.
• Click the Reset icon to reset your view of the chart.

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Total visits

The Total visits section provides a line graph showing your variations’ total number of visitors over a selected time range. Hover over any point in the chart to display:

• The date associated with the data.
• The total number of visitors on the specified date.

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Chart controls

The chart provides several tools to help you customize your view.

Timescale

To adjust the timescale of the data to day, month, or year:

1. Click the dropdown menu above the chart.
2. Select Day, Month, or Year.

The chart will update to display data at the selected time interval.

Select area

To focus on a specific area of data:

1. Click the Select area icon.

2. Click and drag over the chart to select the desired area.
3. Click the checkmark to confirm your selection.

The chart will now display the selected area.

Zooming and resetting

• Click + to zoom in on the chart.
• Click - to zoom out.
• Click the Reset icon to reset your view of the chart.

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Reliability rate

The Reliability rate section presents a line graph showing your variations’ reliability rates over a selected time range. Hover over any point in the chart to display:

• The date associated with the data.
• The reliability rate on the specified date.

The reference (original) variation is not displayed on the chart.

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Chart controls

The chart provides several tools to help you customize your view.

Variation selection

To show or hide a variation from the chart:

1. Click the dropdown menu above the chart on the left-hand side.
2. Check the box next to a variation to show it, or uncheck the box to hide it.

Timescale

To adjust the timescale of the data to day, month, or year:

1. Click the dropdown menu above the chart.
2. Select Day, Month, or Year.

The chart will update to display data at the selected time interval.

Select area

To focus on a specific area of data:

1. Click the Select area icon.

2. Click and drag over the chart to select the desired area.
3. Click the checkmark to confirm your selection.

The chart will now display the selected area.

Zooming and resetting

• Click + to zoom in on the chart.
• Click - to zoom out.
• Click the Reset icon to reset your view of the chart.

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Total revenue

The Total revenue section presents a line graph showing your variations’ total revenue over a selected time range. Hover over any point in the graph to display:

• The date associated with the data.
• The total revenue on the specified date.

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Chart controls

The chart provides several tools to help you customize your view.

Variation selection

To show or hide a variation from the chart:

1. Click the dropdown menu above the chart on the left-hand side.
2. Check the box next to a variation to show it, or uncheck the box to hide it.

Timescale

To adjust the timescale of the data to day, month, or year:

1. Click the dropdown menu above the chart.
2. Select Day, Month, or Year.

The chart will update to display data at the selected time interval.

Select area

To focus on a specific area of data:

1. Click the Select area icon.

2. Click and drag over the chart to select the desired area.
3. Click the checkmark to confirm your selection.

The chart will now display the selected area.

Zooming and resetting

• Click + to zoom in on the chart.
• Click - to zoom out.
• Click the Reset icon to reset your view of the chart.