Access the results
From the Product collections list, locate the collection you want to analyze. Click the Statistics icon (chart symbol).
Read the results
The Overview page displays:- Top summary metrics (impressions, clicks, conversions, revenue)
- Charts showing performance trends over time (impressions, unique impressions, clicks, unique clicks, CTR, conversion).
- Filter groups panel on the right, listing the algorithms and filters used to build the collection.
| Name | Description |
|---|---|
| Impressions | Total number of times the collection was displayed on your site. |
| Unique impressions | Number of distinct visitors who saw the collection at least once. |
| CTR | Ratio of unique impressions to unique clicks. |
| Clicks | Total number of clicks on products within the collection. |
| Unique clicks | Number of distinct visitors who clicked at least one product. |
| Added to cart | Number of products from the collection that were added to shopping carts. |
| Conversion | Percentage of unique clicks that led to a purchase. |
| Purchases | Number of transactions resulting from clicks on the collection. If a product is purchased multiple times in one order, it counts as one purchase. |
| Average order value | Average transaction value generated via the collection. Calculated as Revenue ÷ Purchases. |
| Revenue | Total sales revenue generated by products clicked in the collection. |