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Ratio Metrics let you create goals that compare two existing metrics using division. This feature reveals relationships you can’t see from a single metric alone, such as:
  • Conversion rate (Conversions / Visits)
  • Revenue per conversion (Revenue / Conversions)
  • Cost per result (Revenue / Conversions)
These insights give you a clearer picture of your experiment’s performance.

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Creating a Ratio Metric

You can create a Ratio Metric in the goal creation flow.
  1. In the Kameleoon app, click Settings > Goals > New goal. The Add a new goal modal opens, collecting the details Kameleoon needs to identify your goal.
  2. Enter a name and, optionally, a description, then click Next.
  3. Clicking Next opens the Add a new goal modal’s categorized grid of goal type cards. Under Formula metrics, select Ratio metric, then click Create.
  4. Clicking Create opens the Define your goal page. Step 1 shows a Ratio metric A/B header with an info tooltip and two rows, each marked with a circular badge, A and B:
    • For row A, choose an existing goal from the Goal dropdown (for example, retention-rate), then choose a calculation property from the using dropdown (for example, All conversions).
    • For row B, repeat with a second goal (for example, Demo Signup Conversion) and property (for example, Converted visits or visitors).
    • Below both rows, a live formula preview updates as you choose, for example: “Ratio metric A/B = A / B = All conversions on retention-rate / Converted visits or visitors on Demo Signup Conversion.”
  5. Once Step 1 is complete, configure Step 2, Advanced settings, if needed, then save the goal.
Once created, the Ratio Metric behaves like any other goal in your project.

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Viewing Ratio Metrics in Results

Ratio Metrics are fully integrated into the Results page. They display consistently across tables and charts, whether you are viewing by goal or variation.

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In Results tables

  • A dedicated Ratio Value column shows your metric (changes from Conversion Rate).
  • Kameleoon displays values with the correct decimal precision.
  • When applicable, Kameleoon hides revenue columns for clarity.

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With filters and breakdowns

  • Applying filters automatically recalculates Ratio Metrics based on the filtered set of visits.
  • You can break down Ratio Metrics by attributes (device or location, for example) to compare efficiency across segments.

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Exporting Ratio Metrics

Both XLSX and raw data exports include Ratio Metrics, so you can continue your analysis outside Kameleoon.

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Additional features

  • Hover tooltips: When you hover over a Ratio Metric’s name, you’ll see its formula and component metrics.
  • Reliability charts: You can view cumulated reliability charts for Ratio Metrics when you select them as main or secondary goals.

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Example use cases

  • Marketing efficiency: Compare campaign conversions per visit.
  • Revenue insights: Track average revenue per user or conversion.
  • Optimization impact: Measure whether changes at one step of the user journey (for example, increasing visits or conversions on Goal A) affect the efficiency of another outcome (for example, revenue from Goal B).