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Use a key page to target users who visit specific pages on your website.

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Create a new key page

To create a new key page:
  1. Click Settings > Advanced targeting tools.
  2. Click New tool at the top right of the page.
  3. Click Key page.
  4. Select your project(s), name your key page, and indicate the URL visitors must visit to be targeted.
  5. Click Create.

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Define a key page as targeting condition

To add a key page to a new segment:
  1. Navigate to the Conditions tab.
  2. Select the Key pages condition in the Pages viewed tab.
  1. Select the key page in the dropdown menu and include or exclude visitors meeting the key page’s criteria.