Klaviyo

Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers. Klaviyo stores your customers’ data and lets you build experiences across email and other channels, and measure the results in revenue. Key benefits:

• Klaviyo stores all of your customer data, then lets you build experiences across email and owned channels, and measures the results in terms of revenue, not just opens or clicks.
• Sends Kameleoon campaign events data to Klaviyo to use them in segments and/or mailing lists.

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Activate Klaviyo on Kameleoon

You must enable Klaviyo. To do this:

1. Log in to your Kameleoon app.
2. Click Admin > Integrations > Install the tool.
3. Select the projects on which you want to configure Klaviyo.
4. Click Validate.

You will then see it appear in the installed tab with the number of projects where you configured the tool. The data will be automatically pushed to Klaviyo if you’ve installed it on your pages.

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Associate Klaviyo with a Kameleoon campaign

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In the Graphic/Code editor

When finalizing your experiment:

• Click Integrations > Klaviyo.

The summary pop-in will mention Klaviyo before going live. Kameleoon will automatically transmit the data to Klaviyo and you can view your results directly in the tool.

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On the personalization creation page

You can select Klaviyo as a tool for a personalization the same way you would in an A/B test.

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On the Results page

Once you set Klaviyo as a reporting tool for an experiment, you can select (or clear) it via the Kameleoon Results page. To do this:

1. Click Reporting Tools > Edit.
2. Select or clear Klaviyo.
3. Click Validate.