> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analyze your product recommendation strategy's performance

> Measure recommendation block performance using the analytics dashboard, which tracks impressions, CTR, conversions, revenue, and sales rate over time.

<Note>
  This dashboard is a premium feature. Contact your Customer Success Manager to enable it on your Kameleoon account.
</Note>

## Recommendation dashboard

Click **Analytics** > **Recommendations** in the product recommendation interface.

Here you'll find your recommendation blocks' performance over time. The attribution window is 7 days. If users click a recommended item and purchase it within 7 days, Kameleoon includes the purchase value in the revenue.

The dashboard consists of a bar chart and a table. The chart displays your block' performance. The period analyzed is 14 days by default, but you can change this frequency in the top right of the dashboard.

Hover your mouse over the bars of the chart to access detailed data for each block. Each column displays data for each block.

## Recommendation block performance

On your Recommender blocks dashboard, click a block's name to analyze its performance. The first open tab is **Performance**.

The period analyzed is 14 days by default, but you can change this frequency in the top right of the dashboard.

The page contains graphs and an **Overview** section.

### Overview

Here is the available data:

| Name                | Description                                                                                                                                                                                      |
| ------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Impressions         | Total number of block impressions (a visitor can see the block more than once).                                                                                                                  |
| Unique impressions  | Unique impressions are equal to the number of unique visitors.                                                                                                                                   |
| CTR                 | Percentage conversion rate from "Unique impressions" to "Unique clicks."                                                                                                                         |
| Clicks              | Total number of clicks on products in the block.                                                                                                                                                 |
| Unique clicks       | Unique clicks are equal to the number of unique visitors.                                                                                                                                        |
| Added to cart       | Total number of recommended products added to cart.                                                                                                                                              |
| Conversion          | Percentage conversion rate from "Unique clicks" to "Purchases."                                                                                                                                  |
| Purchases           | The number of transactions made after navigating from the recommendation block to a product page. If a customer purchases a product twice in the same order, Kameleoon counts only one purchase. |
| Average order value | Revenue divided by the number of purchases.                                                                                                                                                      |
| Revenue             | Total revenue the block generates.                                                                                                                                                               |

### Graphs

Each graph displays an indicator for the selected period. Hover over the graph to see the indicator for each day of the selected period.

## Sales rate

The sales rate reflects a product’s value by considering price, number of sales, and price margin (if enabled in your store settings). Values range from a minimum of 1, assigned even when the sales rate is zero because Kameleoon requires a value to rank the product, to a maximum of 30,000.

Kameleoon multiplies each parameter by a weight coefficient:

* Number of sales: weight 1
* Price margin: weight 0.8
* Price: weight 0.05