> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product targeting

> Create product-based targeting rules in Kameleoon using price, visited product pages, and category conditions to reach the right visitors.

You can create **product based targeting** in Kameleoon using **Triggers**. Before proceeding, ensure you have correctly implemented **product tracking** as described in [Get Started](./get-started).

This page focuses on the **Visiting Behaviours → Product Pages** conditions of a trigger. To learn more about Triggers, see the [Triggers documentation](../assets/triggers/create-a-trigger).

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## Overview

There are three main **dimensions** of product states you can use for targeting.

### Price of the displayed product page

<Note>
  Product data and history are retrieved based on **the consulted page** , the value is then stored in **SessionStorage**. It makes the compute of price changes for targeting.
</Note>

Includes or excludes product pages where the price is **higher than**, **lower than** and **equal to** a certain amount or or **increased** and **decreased** during a period.

This comparison can be based on:

* A fixed price
* The price of a specific product
* The average price of a selected group of products

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/product-targeting-and-social-proofing/product-targeting/price-of-the-product-pages-displayed.png)
</Frame>

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### Number of visited product pages

<Note>
  Visited products and category data are retrieved based on **the consulted page** , each products are then stored in **SessionStorage**.
</Note>

Includes or excludes visitors based on:

* The **number** of product pages they visited
* The **category** of those products
* Their **price**

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/product-targeting-and-social-proofing/product-targeting/number-of-visited-product-pages.png)
</Frame>

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### Visited product pages

Includes or excludes visitors based on the **specific product pages** they have visited.

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/product-targeting-and-social-proofing/product-targeting/visited-product-pages.png)
</Frame>