Webtrends

Webtrends is a digital analytics platform that provides tools for tracking and analyzing website performance and user behavior. With this integration, you can seamlessly connect Kameleoon with Webtrends to:

• Send Kameleoon data to Webtrends.
• Analyze the impact of experiments in Webtrends.
• Analyze a campaign’s performance in Webtrends report and analytics metrics.

​

Setup

​

Activate Webtrends on Kameleoon

First, you must enable Webtrends in Kameleoon. To do this:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Webtrends integration and click it.
4. Click Install.
5. Select the project on which you want to activate Webtrends.
6. Click Install.

Kameleoon adds your analytics solution to the list of your integrations.

​

Associate your Webtrends integration with a campaign

​

In the Graphic/Code editor

When finalizing your experiment:

1. Click Integrations.
2. Configure your custom analytics as a tracking tool.

The summary pop-in will mention your analytics tool before going live. Kameleoon will automatically transmit data, and you can view your results directly in the analytics tool.

​

On the personalization creation page

You can select your custom analytics as a reporting tool for a personalization the same way you would in an A/B test.

​

On the Results page

Once you define your custom analytics integration as a reporting tool for a campaign, you can select (or clear) it via the Results page. To do this:

1. Click the three dots menu in the top right of the screen.
2. Select Experiment configuration (Open configuration for personalization). A side menu appears.

3. Scroll to the Reporting tools section, then click Edit. The Finalization page appears.
4. Click Integrations.
5. Click Activate on the Webtrends tool.
6. To save this step, click Next.

​

On a feature flag

Learn how to manage third-party analytics integrations.