> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo

> Send Kameleoon experiment and personalization data to Klaviyo to enrich customer profiles and use exposure data in email and SMS marketing automation.

[Klaviyo](https://www.klaviyo.com/) is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers.

Klaviyo stores your customers' data and lets you [build experiences across email](https://www.klaviyo.com/email-marketing) and other channels, and measure the results in revenue.

## Activate Klaviyo on Kameleoon

You must enable Klaviyo. To do this:

1. Log in to your Kameleoon app.
2. Click **Admin** > **Integrations** > **Install the tool**.
3. Select the projects on which you want to configure Klaviyo.
4. Click **Validate**.

You will then see an **ON** toggle on the right of the tool’s line, and the number of projects the tool is configured on.

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The data will be automatically pushed to Klaviyo if it is installed on your pages.

<Note>
  If you need to change the behavior of our native bridge, you can [create a custom analytics bridge](./custom-analytics-integration) and use the Klaviyo sample code on [our Github repository](https://github.com/Kameleoon/custom-analytics-integrations/blob/master/klaviyo/klaviyo.js).
</Note>

## Associate Klaviyo with a Kameleoon campaign

### In the Graphic/Code editor

When finalizing your experiment:

* Click **Integrations** > **Klaviyo**.

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Klaviyo will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit the data to Klaviyo and you can view your results directly in the tool.

### On the personalization creation page

You can select Klaviyo as a tool for a personalization the same way you would in an A/B test.

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  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/integrations/as-a-destination/analytics/klaviyo/Capture-décran-2022-04-07-à-17.06.03.png)
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### On the Results page

Once Klaviyo is set as a reporting tool for an experiment, you can select (or unselect) it via the Kameleoon Results page. To do this:

1. Click **Reporting Tools** > **Edit**.
2. Select or deselect Klaviyo.
3. Click **Validate**.