> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Kissmetrics

> Send Kameleoon A/B test and personalization data to Kissmetrics to enrich user analysis with experiment exposure details and build targeted segments.

With the Kissmetrics integration, you can upload the data of your A/B tests and personalizations launched from Kameleoon to Kissmetrics.

Kissmetrics is a solution that helps you understand your users' behavior to serve different interests:

* Increasing conversions
* Optimizing user experience
* Segmenting your users
* Retaining your best customers

For more information, you can consult [Kissmetrics' documentation](https://support.kissmetrics.io/docs/setup-platform-overview).

**Key benefits:**

* Feed your data back into Kissmetrics and enrich the analysis of your Kameleoon experiments to better analyze the impact of your digital campaigns.
* Enhance the knowledge and understanding of your visitors (A/B test report, Path report, and Funnel overview).

## Activate Kissmetrics

To use Kissmetrics, you must activate it in the Kameleoon Integrations page. To do this:

1. Log in to the Kameleoon app.
2. Click **Admin** > **Integrations** > **Install the tool**.
3. Select the projects on which you want to configure Kissmetrics.
4. Click **Validate**.

You will then see a **ON** toggle on the right of the tool’s line, and the number of projects the tool is configured on.

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  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/integrations/as-a-destination/analytics/kissmetrics/integrations-kissmetrics-3-1.png)
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Your experiments' results will be automatically transmitted to Kissmetrics if the tool's script is installed on your pages.

<Note>
  If you need to change the behavior of our native bridge, you can [create a custom analytics bridge](./custom-analytics-integration) and use the Kissmetrics sample code on [our Github repository](https://github.com/Kameleoon/custom-analytics-integrations/tree/master/kiss-metrics).
</Note>

## Associate Kissmetrics with an experiment

### In the Graphic/Code editor

Once Kissmetrics is activated in the Integrations page, you can select it as a reporting tool at the **Integrations** step in the finalization panel.

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  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/integrations/as-a-destination/analytics/kissmetrics/Capture-décran-2023-11-20-à-15.33.35.png)
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Kameleoon will automatically send the data to Kissmetrics.

### On the Experiments results page

It is also possible to select Kissmetrics among the reporting tools on an experiment's results page.

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  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/integrations/as-a-destination/analytics/kissmetrics/Capture-décran-2021-10-15-à-11.24.31.png)
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Kameleoon will automatically send the data to Kissmetrics. Only the data retrieved after the tool's activation will be taken into account.

### On a feature flag

[Learn how to manage third-party analytics integrations](../../../experimentation/feature-experimentation/track-your-feature-experiments/managing-third-party-integrations)

## Associate Kissmetrics with a personalization

### On the personalization creation page

Once Kissmetrics is activated in the Integrations page, you can select it as a reporting tool for your personalization.

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  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/integrations/as-a-destination/analytics/kissmetrics/Capture-décran-2021-10-15-à-11.26.12.png)
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Kameleoon will automatically send the data to Kissmetrics.