> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Glassbox

> Send Kameleoon experiment exposure events to Glassbox as custom events to evaluate the impact of A/B tests and personalizations using session replays and interaction maps.

[Glassbox](https://www.glassbox.com/) delivers digital experience analytics for web and mobile applications, helping you boost revenue, profitability, and customer loyalty through optimized digital journeys.

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With the Glassbox integration, you can create experiments that incorporate session replays, struggle scores, and interaction maps to reach your conversion goals.

**Key benefits:**

* Assess the effectiveness of tests and personalization run in Kameleoon right within Glassbox.
* Create A/B tests, personalize assets, and formulate an optimization plan using customer behavior data.

<Note>
  This method sends **custom events** directly from Kameleoon to Glassbox when a visitor is exposed to a Kameleoon campaign.
</Note>

With the Glassbox integration, you can evaluate the impact of your Kameleoon tests and personalizations directly in Glassbox.

## Activate Glassbox in Kameleoon

1. Log in to the Kameleoon app.
2. Click **Admin** > **Integrations** in the sidebar.

<Note>
  For more information on the Integrations page, refer to [this](../../integrations-overview) article.
</Note>

3. Click the icon in the tool’s status column.

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4. Click **Install the tool**.
5. Select the projects on which you want to activate Glassbox.

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6. Click **Validate**.

The configuration panel will close. You will see an **ON** toggle in the tool’s **status** column and the number of projects the tools is configured on.

## Associate Glassbox with a Kameleoon campaign

### In the Graphic/Code editor

1. Click **Integrations** in the finalization flow.
2. Select **Glassbox**.

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Glassbox will be mentioned in the summary pop-in before your experiment goes live. Kameleoon will automatically transmit experiment data to Glassbox, and you can view your results directly in the tool.

### On the personalization creation page

Just like with A/B testing, you can choose Glassbox as the reporting tool for a personalization.

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### On the Results page

Once Glassbox is set as a reporting tool for an experiment, you can select (or deselect) it via the Kameleoon Results page. To do this:

1. Click the **three-dots menu** > **Experiment configuration**.

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The **Experimentation configuration** sidebar opens. The tools associated with your experiment are listed under **Reporting tools**.

2. Click **Edit**.

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You are then redirected to the finalization flow where you can select or deselect Glassbox. Click **Save** to finalize your changes.

### On a feature flag

Learn how to manage third-party analytics integrations [here](../../../experimentation/feature-experimentation/track-your-feature-experiments/managing-third-party-integrations).
