> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Goal metadata

> Filter and break down conversion data by goal metadata to gain granular insights into experiment results on the Results page.

Goal metadata lets you filter and break down conversion data by goal metadata. This feature provides more granular insights into test results and improves analysis on the Results page.

## Filtering conversions

You can filter conversions based on metadata attached to a goal.

1. Navigate to the **Results page**.
2. Open the **Metrics** menu.
3. Click **Add filters**.
4. Select a **goal** from the first selector and the **metadata** attached to that goal from the second selector.
5. Choose a **match type**:
   * **Corresponds exactly to** (default)
   * **Exists**
6. **If** you select **corresponds exactly to**, enter a value in the text field. The text field disappears if you select **exists**.

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/experiment-analytics/analyze-results/goal-metadata/metadata-filter.png)
</Frame>

7. Click **Apply**.

<Note>
  The metadata filter is unique because it applies conditions to conversions, while other filters apply to visits or visitors.
</Note>

The **Converted visits** column updates based on the selected metadata. The **Visits** column remains unfiltered.

After you apply the filter, you will see **(Goal name) enriched with (Metadata)** in the **Audience** sidebar under the **Filter** section.

## Breaking down conversions by goal metadata

You can break down converted visits by goal metadata in the sections that provide detailed per-goal or per-variation views (available in the [**Metrics** menu](./metrics-menu)). These views display the number of conversions per metadata value, so you can analyze performance differences across groups.

### View per goal

1. Navigate to the **Metrics** menu and select **view metrics per goal**.
2. Click **Add breakdown**.
3. Select a **goal** from the first selector and the **metadata** attached to that goal from the second selector.
4. Click **Apply**.

### View per variation

1. Navigate to the **Metrics** menu and select **view metrics per variation**.
2. Click **Add breakdown**.
3. Select a **goal** from the first selector and the **metadata** attached to that goal from the second selector.
4. Click **Apply**.

***

Once applied, the **Converted visits** column splits into sub-rows, each representing a metadata value. For each value, the table shows the number of conversions associated with that value out of all visits. The **Visits** column displays dashes to emphasize conversion count.

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/experiment-analytics/analyze-results/goal-metadata/converted-visits.png)
</Frame>

You can also limit how many metadata values appear by adjusting the **Limit of values displayed** selector.

<Frame>
  ![](https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/experiment-analytics/analyze-results/goal-metadata/limit.png)
</Frame>

***

By filtering and breaking down conversions with goal metadata, you can isolate the impact of specific variables and gain a more detailed view of your experiment's performance. The breakdown shows the improvement rate calculated only from visits where the selected metadata exists, rather than from all visits.
