> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Takeaways

> Review AI-generated insights and experiment results across all stopped and paused experiments from a single consolidated view.

The **Takeaways** page consolidates experiment results and AI-generated insights in one place. Insights are powered by **PBX Analyze**, Kameleoon's AI engine that surfaces insights and recommendations for your experiments. Use it to review outcomes across experiments and collaborate with your team without navigating individual Results pages.

## Access Takeaways

Click **Insights** > **Takeaways**.

<Frame>
  <img src="https://storage.googleapis.com/kameleoon-storage-documentation/user-manual/images/experiment-analytics/analyze-results/takeaways-menu/takeaways-page.png" alt="Takeaways page showing consolidated experiment results and AI-generated insights" width="70%" />
</Frame>

## Included experiments

An experiment appears in Takeaways only when it meets the following criteria:

* **Status**: The experiment is **Stopped** or **Paused** for 45 days or more.
* **Traffic and conversions**: The experiment has at least 100 visits, 20 conversions globally, and a defined reference variation.
* **Variations**: At least two variations have collected data.

## Search, sort, and filter experiments

### Search

Use the search bar at the top of the page to find experiments by name or keyword.

### Sort

Click the sort dropdown to order experiments by:

* **Biggest uplift**: Experiments with the highest positive uplift appear first.
* **Lowest uplift**: Experiments with the lowest uplift appear first.
* **Most recent**: Most recently modified experiments appear first.
* **Least recent**: Oldest experiments appear first.

### Favorites

Click **Favorites** to display only the experiments you have marked as favorites.

### Filters

Click **Filters** to open the filter sidebar and refine the experiment list by:

* Project
* Result (Win, Loss, or Inconclusive)
* Creator
* Goal
* Segment
* Experiment type
* Key date (last modification, last status change, or creation)

#### Key date filter

After selecting a key date filter, click the **Click to choose a date** field. A calendar view opens where you can configure the date range using one of the following options:

* **Fixed date range**: Specify a start and end date.
* **Since date**: Show experiments from a specific date to today.
* **Last date**: Show experiments within a defined period of recent days.

Enter dates directly in the text field, or select them from the calendar.

## Experiment cards

Each experiment card displays key information at a glance:

* Target
  * The segment or audience targeted by the experiment.
* Primary goal
* Total revenue
* Result (Win, Loss, or Inconclusive)
* Primary goal uplift
* Revenue uplift
* AI insights

### Experiment results

Kameleoon assigns each experiment one of three result statuses based on statistical reliability:

* **Win**: The variation outperformed the control and reached the reliability threshold.
* **Loss**: The variation underperformed the control and reached the reliability threshold.
* **Inconclusive**: The results did not reach the required reliability threshold. The experiment did not generate enough statistical evidence to confirm whether the variation had a positive or negative impact.

Kameleoon computes all results relative to the experiment's reference variation. By default, the reference variation is the **Original**.

<Note>
  Takeaways does not display **Primary goal uplift** or **Revenue uplift** for **Inconclusive** experiments. If revenue tracking is enabled, Takeaways still shows **Total revenue**.
</Note>

### AI insights

Each experiment card includes insights generated by **PBX Analyze**, Kameleoon's AI engine. These insights highlight changes in key metrics such as conversion rate, revenue, and quantity, indicate statistical reliability where relevant, and surface notable trends or unexpected outcomes.

### Add an image to a card

You can add a custom image to any experiment card to make it easier to identify at a glance.

To add or replace a card image:

1. Click the image area on the left side of the experiment card. The **Image preview** opens.
2. Click **Upload from computer** to select a file from your device, or **Upload via URL** to enter an image URL.
3. Optionally, use the **Resize**, **Crop**, or **Flip** tools to adjust the image.
4. Click **Save**.

### Card actions

Click the **three-dots menu** on an experiment card to:

* **Results**: Open the experiment's [Results page](/user-manual/experiment-analytics/analyze-results/results-page/access-the-results-page).
* **Add to favorites**: Mark the experiment as a favorite.

## Experiment details

Click an experiment card to open a detailed view. Detailed results for the experiment appear beneath **Insights**.

### Campaign overview

Click **Campaign Overview** to expand a section with additional experiment metadata:

* Duration
* Target
* Primary goal
* Result
* Primary goal uplift
* Status
* Type
* Creator

### Navigation

Use the arrow buttons at the top of the detailed view to navigate to the previous or next experiment.

### Detailed view actions

In the detailed view, you can:

* Click **Open the Results page** to navigate to the experiment's full [Results page](/user-manual/experiment-analytics/analyze-results/results-page/access-the-results-page).
* Click the **three-dots menu** > **Results** to open the Results page.
* Click the **three-dots menu** > **Add to favorites** to mark the experiment as a favorite.

### Comments

Use the **Comments** section to collaborate with your team on experiment results. To add a comment:

1. Click **Add** to open the comment text field.
2. Enter your comment. Use **@** to mention a teammate.
3. Click **Save** to post the comment.
