> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Personalization: audience types

> Understand the distinction between targeted, exposed, and non-targeted visitors in personalization campaigns and why targeted visitors may not always be exposed.

## Audience types

There are no variations for personalizations; instead, there are audience types. Kameleoon distinguishes between:

* Targeted visitors who correspond to criteria defined in the targeting.
* Exposed visitors who correspond to the criteria defined in the targeting and the exposure parameters.
* Non-targeted visitors who do not correspond to the criteria.

## Why targeted visitors may not be exposed

Targeted visitors are not always exposed to personalizations, for the following reasons:

* They are part of the control group that compares the behavior of exposed and non-exposed targeted visits.
* Capping limits their exposure to manage marketing pressure on your visitors.
* Prioritization limits their exposure.
* They are exposed to another personalization.