> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kameleoon.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Create an acquisition channel
> Create custom acquisition channels to target visitors based on their traffic source, then use them as segment conditions or result filters.
You can target visitors using acquisition channels. Kameleoon automatically creates five default channels:
* Bing
* Baidu
* Google
* Yahoo
* Google Ads
## Create a new acquisition channel
To create a new acquisition channel:
1. Click **Settings** > **Advanced targeting tools**.
2. Click **New tool** in the top right of the page.
3. Click **Acquisition channel**.
4. Select your project(s), name your acquisition channel, and select an acquisition method in the dropdown menu:
* Referrer URL
* URL of current page
* JavaScript
### Referrer URL (regular expression)
Indicate the URL the user must come from to be targeted.
### URL of the current page (regular expression)
Indicate the URL the user must visit to be targeted.
### JavaScript
Indicate the JavaScript assessing the visitor’s acquisition channel.
Example:
```javascript theme={null}
(function(){
if (/user-manual/param=123/.test(window.location.search) ) {
return true
}
})();
```
### Additional information about acquisition channels
The acquisition channel is checked after each page view and stored for the visit's duration. Each new visit will have its own acquisition channel. If multiple acquisition channels are used across different visits (for example, visit 1 = SEA, visit 2 = Direct, and visit 3 = SEA), the visitor will accumulate two visits for SEA and one visit for Direct in the Results page when displaying by visit. The Results page will display one visitor for SEA and one visitor for Direct in the visitor view. A visit or visitor can have several acquisition channels assigned at the same time. Matches are recorded in the page event.
## Add an acquisition method
You can add acquisition methods to define your acquisition channel more precisely.
Select the method and fill in the corresponding field.
Multiple acquisition methods are linked with **and** or **or** booleans. **And** limits the scope (visitor must fulfill all conditions), while **or** broadens the scope (visitors must fulfill one condition).
Click the **X** to delete an acquisition method from your acquisition channel.
## Define an acquisition channel as targeting condition
To add an acquisition channel to a new segment:
1. Select the **Acquisition channel** condition in the **Acquisition** tab.
2. In the dropdown menu, select the created channels and include / exclude the visitors meeting the acquisition channel criteria.
## Use an acquisition channel as a filter/breakdown on the results page
### Filter
Click **Filters** > **Acquisition channels** in the display settings at the top of the Results page to filter data according to the channels you specified.
In the display settings at the top of the results page, click **Filters** > **Acquisition channels** to filter the data on the page according to the channel(s) you have specified.
### Breakdown
In the charts at the bottom of the Results page, click **Breakdown** > **Acquisition channels** to break down data according to acquisition channels.
You can apply this breakdown to all goals by checking the corresponding box below the dropdown list.
When you break down results by acquisition channel, two system-generated entries may appear:
* **RESTART**: Kameleoon assigns this label to sessions with no referrer. Sessions without a referrer typically occur when a visitor's session became inactive while the browser tab remained open and the visitor then returned to the page.
* **DELETED**: Kameleoon assigns this label to visits that were associated with an acquisition channel that has since been deleted. Because the original channel no longer exists, Kameleoon cannot match the visit to a named channel.